Overpricing your home can lead to fewer showings and no offers.
I wanted to share some insights I’ve been discussing with clients about why certain homes sell quickly while others linger on the market. The San Antonio market is steady right now, with an average of 79 days on the market. But we’re seeing some homes sell in just a week or two while others take six months or more. The difference often comes down to pricing, presentation, and preparation, and I think it’s worth diving into what really works.
You know this as well as I do—pricing is critical. In any market, the right price will move a property, but overpricing it almost guarantees it’ll sit. Buyers today are savvy. They’re looking for value, and if a home doesn’t compare well to others at the same price point, it just doesn’t get showings.
The market has shifted, and buyers have higher expectations, especially with rising interest rates making homes more expensive. They don’t just calculate the monthly payment; they’re factoring in any repairs or updates they must make after buying. If a home feels dated or needs work, it’s an automatic turn-off for most buyers.
"Simple fixes like fresh paint, replacing worn carpets, or updating kitchen countertops can make a huge difference."
That’s why I tell my sellers to focus on making their homes move-in ready. Simple fixes like fresh paint, replacing worn carpets, or updating kitchen countertops can make a huge difference. Buyers want to walk into a home and think, “I can see myself here,” not “How much more will this cost me to fix?”
Even minor updates can make a big impact for homes in good condition. Neutral paint colors, updated hardware, and clean, modern lighting can completely transform a space. These small investments give the home a fresh, updated feel without needing a full renovation. I often call it a “facelift” for the property—quick, affordable, and effective.
The first showing happens online. That’s why staging and professional photography are non-negotiable. Good photos make buyers stop scrolling, and staging helps them picture themselves in the home. Without these, even a well-prepared home can get overlooked.
When we’re helping sellers navigate this market, it’s all about balancing pricing, preparation, and presentation. The right strategy can mean faster sales and better offers, even in today’s conditions. If you’re seeing properties struggle to move, let’s brainstorm ways to make them more market-ready. These minor tweaks can really make a big difference. Reach out to me at 210-260-2176, or send me an email [email protected]. Let’s chat soon!
